10/26/12
Leading grower/shipper of asparagus and berries expands use of HarvestMark platform to drive sales and brand loyalty
10/25/12
New tools and analytics help Driscoll’s integrate data from key points in its supply chain to optimize quality and freshness across the Americas
10/18/12
Release features new HarvestMark Insights and HarvestMark Connect to give growers and shippers unprecedented supply chain visibility and shopper engagement
09/27/12
Kevin Shiplett joins the leading food traceability and insights team to bring new solutions to grocery retailers
09/26/12
Creator of HarvestMark food traceability and insights platform receives 13th patent related to improving fresh food supply chain
08/15/12
HarvestMark can be used by shoppers on smartphones to determine whether their food is fresh and safe, where it was grown and connect directly with the farmers who produce their food. YottaMark said the HarvestMark app appeared on about 3 billion food packages in the most recent year.
08/15/12
HarvestMark's deep analytics and unprecedented visibility empower food suppliers to optimize the supply chain, and allow them to connect directly with shoppers, building brand trust and loyalty.
08/15/12
YottaMark Inc., provider of HarvestMark, the industry-leading fresh food traceability and insights platform, today announced the closing of a $24 million Series D growth round.
05/07/12
Solution Provides Customers with Information on Origin and Safety of itsOrganic Honeydew, Cantaloupe, and Seedless Watermelon
04/30/12
Leading Avocado Grower/Shipper Deploys HarvestMark Food Traceability Solution Across Their Operations, Including Automated Packing Lines and Hand Pack Facilities
04/25/12
Former Kroger Corporate VP, Produce and Floral, Brings 42-years of Retail Insight to Team
04/18/12
Creator of HarvestMark Food Traceability Platform Grows IP Portfolio to Eight Issued Patents
03/29/12
Michael Bromme Brings Retail Industry Expertise to YottaMark Inc. as SVP, Sales
03/09/12
Make Healthier Choices at the Grocery Store Using Mobile Apps Including HarvestMark
03/08/12
Greenhouse Produce Company Uses HarvestMark Platform for PTI Compliance and Hybrid Pallet Tag Production
03/01/12
Leading North American Greenhouse Grower/Shipper Increases Visibility into Production, Creating Better Insights for Sales and Operations
02/28/12
Jason Tilmann of Triomphe Offers Tips for Selecting a Food Vendor
02/16/12
Newest Release of HarvestMark PTI Adds Vision System and Labeling Modules for Cost Effective, Industrial Support of Automated Packing Facilities
12/22/11
The HarvestMark Food Traceability App Connects Shoppers to the Farm
12/13/11
Shoppers Will Be Able to Trace Cantaloupe from Sun America to Find Out Where and How Each Melon Was Grown
12/09/11
HarvestMark Helps Companies Become Compliant as the Produce Traceability Initiative Deadline Approaches
11/09/11
Florida Importer is Latest to Implement HarvestMark Item-Level Traceability
11/03/11
Food Traceability is Becoming More Popular as Consumers Increasing Want to Know Where Their Food Comes From
11/01/11
Shoppers Can Use Groundbreaking App to Determine Food Source, Freshness, and Safety Status
10/25/11
Organizaciones Crean Centro de Excelencia en Trazabilidad para Frutas y Verduras Frescas de GS1
10/15/11
Produce Traceability Initiative Compliance Gains Momentum with Proven, Cost-Effective Solution
10/07/11
Fresh Produce Supplier Adds Item-Level Traceability on Pineapple and Makes Use of HarvestMark's DailyShopper Service
09/23/11
Coleman Natural Foods chicken will become traceable at the item level
08/18/11
Fresh Food Traceability Now Available in the Grocery Aisle for Android and iPhone
08/01/11
Organic Chicken Producer Uses HarvestMark's Technology to Empower Shoppers
06/29/11
Lane Southern Orchards will use the HarvestMark platform for PTI compliance
04/18/11
Creator of HarvestMark Food Traceability Granted Patent for Produce Solutions
03/30/11
YottaMark, Inc.'s traceability solution tracks the food supply chain for 2,500 farms, including Driscoll's
03/04/11
The BBC examines YottaMark, Inc.'s food traceability technology, which allows consumers to trace food back to the farm where it was grown
03/03/11
Marketing Veteran to Advise on Traceability Offering for HarvestMark Produce Customers
03/01/11
HarvestMark techologies from YottaMark, Inc. to help companies meet government mandate for food traceability
02/23/11
Trusted and Proven Provider of Traceability Solutions Marks 200th Customer Milestone with New Produce Traceability Initiative (PTI) Pricing Model for Growers/Shippers
01/24/11
The Washington Post features HarvestMark and valued customer Sageland Farms
10/19/10
YottaMark, Inc.'s Scott Carr joins the board of directors of the Produce Marketing Association's Foundation for Industry Talent
08/11/10
HarvestMark food traceability comes to Portland produce aisles
New system helps shoppers follow their fresh fruits and veggies back to the farm
...
06/29/10
PTI implementation continues steady growth despite milestone adjustment; Grower/shippers embrace HarvestMark PTI as the solution of choice to meet industry goals
06/15/10
Oregon-based produce shipper employs both PTI and item-level traceability for its popular Hermiston watermelons
04/22/10
Leading mushroom grower/shipper to deploy HarvestMark PTI to simplify data management and automatically synch information across packing locations
04/14/10
Alliance with leading package and label experts from the U.S., Mexico, and Asia extends HarvestMark availability across a wide range of packaging styles and packing processes
03/02/10
Westlake Produce Co. is using YottaMark, Inc.’s HarvestMark on its Always Fresh-brand blueberries and watermelons this spring
03/02/10
Leading grower/shipper to roll out traceable blueberries and watermelons this spring
02/16/10
It's only a matter of time until traceability is a must
02/09/10
Solution adopted by more than 100 brands to bring traceability
to over a billion produce items and cases
Redwood City, Calif. - February ...
02/02/10
Jem-D International and Huron Produce Ltd. are using HarvestMark for traceability for the first time this year
02/02/10
YottaMark Inc.'s fresh food traceability solution was selected by leading Ontario greenhouse produce shippers
02/02/10
Huron Produce and Jem-D International to deploy HarvestMark for
PTI-compliant and item-level traceability initiatives
01/27/10
Fresh food traceability leader receives patent for scalable product identification and authentication
01/19/10
YottaMark Inc. is expanding its sales and support team in Mexico through a new relationship with AgroSupport of Mexico
01/19/10
New packaging relationships, and in-country sales and support team through partnership with AgroSupport of Mexico, brings traceability resources to...
01/15/10
As is increasingly the case when members of the produce industry gather, food safety was top-of-mind at the 12th annual Southeastern Regional Fruit and Vegetable Conference, held Jan. 7-10 at the Savannah International Trade and Convention Center
01/12/10
The House is also expected to approve the bill
01/11/10
You probably already use your iPhone to get directions, play music, or look up movie times, but did you know you could use it to track your food from farm to fork?
01/09/10
Food safety remained a top issue at the 2010 Southeast Regional Fruit and Vegetable Conference on Jan. 7-10, which drew upon some of the biggest industry names in food safety
01/04/10
After food safety concerns topped the list of fresh produce industry news stories for 2007 and the Salmonella Saintpaul outbreak incorrectly linked to tomatoes ranked as the No. 1 story of 2008, the produce industry should have seen this one coming
12/29/09
Widespread food recalls and illnesses traced to peanut butter, tomatoes, and spinach have savvy consumers demanding to know where their food comes from. More companies are making it easier to find out. Here's a look at some of the newest ways to trace your food to its source:
12/23/09
Amidst an environment where outbreaks of food-related illnesses seem to be making headlines with increasing regularity, and one in which consumers' trust in government and other institutions continues to plunge as the result of a shaken economy, food safety concerns are at an all-time high.
12/03/09
A report from Information Resources Inc. released Nov. 30 sheds light on consumer lifestyle trends amidst a sputtering economic recovery.
11/30/09
Company expands staff and invests in enhanced features of the
HarvestMark solution for fresh food traceability
11/16/09
As the world turns, there's a crop of watermelons, cucumbers, tomatoes and squash ready to tell the story of their lives. And these little dramas are showing up on the small(er) screen.
10/29/09
With produce traceability factoring as a front and center issue among grocery trading partners, the Kroger Co.'s new proprietary line of fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of grocery chain's "Quality You Can Trace" program.
10/28/09
CINCINNATI (Oct. 28) Kroger has partnered with HarvestMark to make it easier for customers to trace the origins of the store's produce.
10/28/09
Grocer's line of fresh salads uses new technology to give more information on package.
10/28/09
Ever wondered where that lettuce leaf you're eating was grown?
10/28/09
New Product News: The Kroger Co. teamed with HarvestMark to launch Fresh Selections by Kroger, packaged salads that feature a 16-digit shopping c...
10/28/09
The Kroger Co., Cincinnati, is using new traceability technology of on its line fresh salads that allows consumers to learn where the produce is grown.
10/28/09
Bar codes that let shoppers trace their food back to the field
10/28/09
Kroger's new line of its own fresh salads includes new
technology on the packaging that enables customers to learn where
the produce was grown as part of Kroger's "Quality You Can Trace"
program.
10/09/09
Bar codes that let shoppers trace their food back to the field DESPITE its preoccupation with hygiene, America's dirty secret is that it is one of the most dangerous places in the developed world to eat. Every year 76m Americans become ill because they have consumed contaminated food-a staggering 26,000 cases per 100,000 population.
10/09/09
Speedy response, definitive answers and reducing collateral damage are all potential benefits of case-level traceability.
10/08/09
ANAHEIM, Calif. - Redwood City, Calif. - based YottaMark Inc. wants to help shippers become compliant with the Produce Traceability Initiative and is providing an essential tool.
10/07/09
Over 19,000 attendees took part in the 60th Produce Marketing Association Fresh Summit Convention & Exposition in California
10/05/09
The Produce Marketing Association has announced the winners of its annual produce packaging awards.
10/02/09
The Produce Marketing Association is recognizing innovation in packaging at Fresh Summit with the third annual Impact Award: Excellence in Packaging program.
10/02/09
Mexican grower to supply traceable cucumbers, peppers and
tomatoes with HarvestMark case-level traceability solution
10/02/09
Traceable bags of sweet mini peppers to hit retail stores for
the 2009-2010 season
09/30/09
GTIN assignment tool -part of the HarvestMark® PTI offering - made available as grower-shippers complete and distribute their GTIN lists
09/30/09
Arizona-based full-service produce company selects HarvestMark
for PTI and item- level traceability
08/06/09
Elliot Grant started YottaMark Inc. in 2005 with an idea to prevent counterfeiting that had become rampant in industries such as pharmaceuticals, electronics and other areas.
08/06/09
Elliot Grant started YottaMark Inc. in 2005 with an idea to
prevent counterfeiting that had become rampant in industries such
as pharmaceutical...
08/03/09
YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabil...
08/03/09
Where DOES Your Produce Come From? Download or Listen It's now easier to figure out exactly where your fresh produce comes from. KGO's Rob Artigo r...
07/20/09
Redwood City, Calif. July 20, 2009 YottaMark, Inc., the leader in traceability and authentication solutions, today announced that adoption of Harve...
07/13/09
California watermelon grower-shipper selects HarvestMark to
enhance food safety and connect directly with buyers and
consumers
Redwood City,...
07/08/09
YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabil...
07/08/09
YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative.
07/06/09
Southeast watermelon grower/shipper expands traceability program to comply with Produce Traceability Initiative
Redwood City, Calif. - July 6, 200...
07/01/09
Your watermelons could be from Nicaragua. Those grapes? California. Many Americans want to know where their produce was grown, according to a new s...
06/26/09
In his recent column, "Cost-benefit analysis: Is it too much information?" (May 25), The Packer's National Editor Tom Karst asked: "What's the co...
06/23/09
Some individuals seem to always attract the interest of many in the trade. So it goes with Bruce Peterson. We have covered his actions and record...
06/17/09
Produce industry veteran Bruce Peterson has joined YottaMark, Inc.'s board of advisors, for which he will advise the traceability and authenticat...
06/17/09
Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business
YottaMark, Inc., the lead...
06/17/09
Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business
YottaMark, Inc., the lead...
06/16/09
The former perishables chief at Wal-Mart Stores Inc. has joined the advisory board of a traceability services provider YottaMark. Bruce Peterson...
06/16/09
The former Naturipe CEO and Wal-Mart executive has joined the group's board of advisers US Traceability and authentication specialist YottaMark...
06/16/09
Former Wal-Mart Executive to drive policy and retail
strategy for the HarvestMark® fresh food traceability
business
Redwood City, Calif. - J...
06/03/09
Food poisoning is a big scare for a lot of people. Earlier this year there was a wide spread peanut recall nationally. Wegmans has recalled 58 it...
05/21/09
Already selected by more than 10 grower/shippers, the
turnkey solution delivers standardized case-level traceability and
more
Redwood City, ...
05/20/09
Divine Flavor/Grupo Alta, Pandol Bros., Stevco and Sun World
to bring traceable grape clamshells to retail
Redwood City, Calif. - May 20, 200...
05/15/09
Del Campo Supreme Tracks From Field To Fork
05/15/09
Del Campo Supreme Tracks From Field To Fork
05/15/09
Company selected out of 1,200 for its innovation in food
traceability
Redwood City, Calif. - May 15, 2009- YottaMark,
Inc., the leader in tr...
05/04/09
Award honors this year's most promising private technology
ventures in North America
Redwood City, Calif. - May 4, 2009- YottaMark,
Inc., th...
04/29/09
Local company develops food tracking system
04/23/09
I mentioned in an earlier post, the Produce Traceability Demo Center was one of the coolest features of this year's United FreshMarketplace / Fre...
04/21/09
California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark® solution for unit-level trace...
04/20/09
Sun World International LLC plans to start using HarvestMark as its traceability platform starting this spring.
The Bakersfield, Calif.-based com...
04/20/09
California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark solution for unit-level traceability of strawberries this week.
04/16/09
Camarillo Berry Farms - strawberry grower-shipper for the prominent Foxy brand - deploys item-level traceability to enhance food safety and bring new information to consumers
04/14/09
Vertically-integrated agribusiness company to meet and exceed PTI requirements
04/13/09
Retail customers are looking for enhanced traceability, so Borders Melon Co.is delivering. The Edinburg, Texas-based company, which is one of th...
04/01/09
TECHNOLOGY AND DUSTY BOOTS Innovation in Food Safety and California's Multi- Billion Dollar Agricultural Industry
J. Scott Carr President and CEO...
03/03/09
CHARLESTON, SC -- Two of the larger firms in the watermelon industry - Borders Melon Co. Inc. and Melon 1 Inc. - are now utilizing YottaMark Inc....
02/19/09
Other watermelon growers using HarvestMark include Coosaw Farms, Grower's Select, Melon 1, Mouzin, Premier and Sun State. Today, nearly 150 milli...
02/19/09
Traceability solution gains strong momentum in the watermelon
industry with the addition of North America's largest watermelon
grower and distr...
02/18/09
Melon 1 to launch item-level traceability initiative for 2009
harvest season using
02/17/09
William Hoover to oversee finance and operations for the
traceability leader
02/17/09
Industry leader from Del Monte and Tanimura & Antle to lead
global sales initiatives for HarvestMark traceability solution
02/02/09
The world's largest fresh berry producer expects to have labels on most of its berries by next year so consumers can locate the farm that grew them...
01/19/09
(Jan. 19, Food Safety/Traceability Special Report) A variety of technology companies have jumped to the fore to claim they have the most complete...
01/19/09
(Jan. 19, 12:20 p.m.) MONTEREY, Calif. - If the produce industry doesn't come up with better ways to track its products and improve food safety, ...
01/14/09
On-demand access to harvest data underscores rigorous food
safety and growing practices and delivers new levels of information
across the suppl...
01/12/09
Grower of popular "Yosemite Fresh??label watermelons becomes
first in California to deploy HarvestMark
01/12/09
Grower of popular "Yosemite Fresh??label watermelons becomes
first in California to deploy HarvestMark
01/01/09
Solution combines traceability, temperature monitoring
01/01/09
Sparked by multiple food-safety incidents over past years and fueled by this past summer's fiasco, traceback in produce has become an urgent yet co...
11/21/08
Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Cit...
10/29/08
Kroger has teamed with HarvestMark, a food traceability system from YottaMark, Redwood City, Calif., to offer customers easy access to information on where the retailer's new line of private label fresh salads was grown as part of Kroger's "Quality You Can Trace" program.
10/28/08
The great tomato scare of 2008 lasted just a few weeks, but farmers in Florida and other states lost an estimated $200 million in sales before go...
10/24/08
YottaMark completes supply chain and harvesting integration
steps - paving the way for nationwide rollout of HarvestMark ® for
Driscoll's berri...
10/23/08
Leading Mexican tomato and pepper shipper to deploy HarvestMark
® from YottaMark to reinforce food safety and deliver on-demand
traceability to...
10/23/08
Highland Corporation will offer the HarvestMark fresh food
traceability solution from YottaMark to enhance its packaging and
label offerings
10/20/08
HarvestMark from YottaMark provides an easy-to-deploy case-level
traceability solution that creates value for produce businesses
09/02/08
Farm to fork traceability, integrated temperature
monitoring, and COOL capabilities in a single solution
BOISE, Idaho-(September 2, 2008)-Pak...
08/13/08
One of every 10 technology products sold is counterfeit, leading to an estimated direct loss over $100 billion a year.
07/24/08
Leading tomato packer launches HarvestMark pilot program to enhance information delivery, customer service and food safety programs
REDWOOD CITY, ...
07/22/08
Investment will Fuel Expanded Deployment of Food
Traceability and Brand Protection Solutions
REDWOOD CITY, CA - July 22, 2008 - YottaMark,
Inc., ...
07/22/08
Easy-to-deploy traceability solution delivers on-demand product information and quality alerts in response to food safety concerns and recalls
06/22/08
In the digital age, a marriage of industry and government requirements may be the answer to a complex issue - Stephanie Bloyd sbloyd@sosland.com...
05/08/08
Fresh berry supplier Driscoll's wants everyone in the distribution chain, including consumer end users, to be able to trace its berries products back to the source.
05/06/08
Driscoll's Selects YottaMark for Item-Level Traceability -
World's leading berry supplier spearheading efforts to deliver
unit-level traceability on a national scale.
05/05/08
LAS VEGAS-(May 5, 2008)-PakSense, Inc., an innovator in sensory solutions for packaging, and YottaMark, Inc., a leader in unit-level brand security...
04/23/08
By Doug Ohlemeier (April 23, 3:30 p.m.) Southeast melon growershipper Leger & Son Inc., Cordele, Ga., has become the first fresh produce shi...
04/22/08
Leger & Son, a watermelon grower and distributor with farms in Georgia and Florida, will begin delivering watermelons that can be traced at the...
04/16/08
YottaMark will exhibit HarvestMark, its item- and case-level
food traceability solution in Booth 4104 at United Fresh Las Vegas
2008, May 5-7.
04/11/08
Driscoll's and Del Campo are to deploy YottaMark's new fresh food traceability solution HarvestMark to reinforce food safety and meet traceability ...
04/01/08
Elliott Grant, YottaMark's CMO, will be speaking on the latest
developments in protecting IT equipment from counterfeiting and
diversion at the Alliance for Gray Market and Counterfeit Abatement
(AGMA)'s General Meeting, Houston, April 16-17th, 2008.
03/10/08
YottaMark, Inc., a leader in unit-level brand security
and marketing solutions, today announced that Kip Knight, VP
Marketing at eBay North America has joined its Advisory Board. Kip
brings deep marketing knowledge not only in the online space, but
also in the food service and consumer packaged goods industries -
key markets for YottaMark's solutions.
03/01/08
Mar 1, 2008 12:00 PM, By JEFF WELLS BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people think ...
02/26/08
Brad Long, Business Development Director at YottaMark, will
discuss "Electronic Marketing at the Meat Case" at the 2008 Annual
Meat Conference taking place March 9-11, 2008 in Nashville, TN.
Brad will demonstrate the latest technologies that allow consumers
to track and trace their purchases at the meat case, as well as
deliver coupons, recipes and sweepstakes offers directly to
consumers.
02/16/08
Elliott Grant, CMO of YottaMark, is a featured speaker at the
Brand Protection Conference sponsored by the Graphics of the
Americas and Printing Association of Florida - February 27th
through March 1 in Miami Beach, FL. Dr. Grant will present best
practices and emerging global standards for secure
serialization.
02/16/08
YottaMark will exhibit HarvestMark its item- and case-level food
traceability solution at the 2008 Food Safety Summit, Washington
DC, March 17-20.
01/28/08
Dr. Elliott Grant, CMO of YottaMark Inc., was a featured speaker
at the World Health Organization's First IMPACT Global Forum held
between February 13 and 15, 2008, in Singapore.
01/10/08
Smart packaging thrives, with innovations that drive greater brand marketing and product communication, as well as enhance product quality and safety.
01/08/08
At the beginning of 2008, the produce industry was working to address shortcomings in its capacity to track produce through the supply chain an...
01/08/08
Packaging trends have long been inherently linked to changing lifestyles and consumer preferences. But with more foods than ever being sourced ac...
01/08/08
YottaMark Inc. 203 Redwood Shores Parkway, Suite 620 Redwood City 866.768.7878 www.yottamark.com Employees: Fewer than 50 Funding: $10 milli...
01/07/08
Retailers, suppliers, trade associations and government agencies are working side-by-side to ensure the safety of the food supply. Farm to fork...
01/06/08
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities....
08/10/07
If you've ever wondered where exactly your fruits and vegetables come from, you may now be in luck.
07/10/07
HarvestMark is an advanced tagging system that allows fresh produce such as vegetables and fruits to be traced back to its origins up until where the legume or fruit was picked.
06/11/07
A new internet based tracking system will be able to track the tomato you put on your salad all the way back to the field it was grown in, when it was picked and by whom.
02/24/06
FRESH FOOD: Produce: Tracking the Transition to Traceability
01/01/00
FRESH FOOD: Produce: Tracking the Transition to Traceability
01/20/10
Watermelon grower and shipper Leger & Son has expanded its traceability program to include the deployment of HarvestMark PTI from Redwood Cit...