News & Events


Alpine Fresh Drives New Mobile Marketing Program with HarvestMark Connect

Leading grower/shipper of asparagus and berries expands use of HarvestMark platform to drive sales and brand loyalty


Driscoll’s Adopts HarvestMark Insights as Part of its Strategy to Delight Berry Consumers Every Day

New tools and analytics help Driscoll’s integrate data from key points in its supply chain to optimize quality and freshness across the Americas


HarvestMark Team Unveils HarvestMark 2013 with New Tools and Analytics to Drive Loyalty and Sales

Release features new HarvestMark Insights and HarvestMark Connect to give growers and shippers unprecedented supply chain visibility and shopper engagement


Retail Industry Veteran Joins HarvestMark Team as Vice President of Retail Sales

Kevin Shiplett joins the leading food traceability and insights team to bring new solutions to grocery retailers


YottaMark Awarded Patent for Item-Level Traceability of Clamshell Containers

Creator of HarvestMark food traceability and insights platform receives 13th patent related to improving fresh food supply chain


Food-tracking app maker YottaMark raises $24M

HarvestMark can be used by shoppers on smartphones to determine whether their food is fresh and safe, where it was grown and connect directly with the farmers who produce their food. YottaMark said the HarvestMark app appeared on about 3 billion food packages in the most recent year.


YottaMark Receives $24 Million in Funding for Leading Food Traceability Solution

HarvestMark's deep analytics and unprecedented visibility empower food suppliers to optimize the supply chain, and allow them to connect directly with shoppers, building brand trust and loyalty.


YottaMark Receives $24 Million in Funding for Leading Food Traceability Solution

YottaMark Inc., provider of HarvestMark, the industry-leading fresh food traceability and insights platform, today announced the closing of a $24 million Series D growth round.


SunFed Launches New Line of Organic Melons with HarvestMark® Traceability

Solution Provides Customers with Information on Origin and Safety of itsOrganic Honeydew, Cantaloupe, and Seedless Watermelon


Calavo Selects HarvestMark PTI for Whole Chain Traceability

Leading Avocado Grower/Shipper Deploys HarvestMark Food Traceability Solution Across Their Operations, Including Automated Packing Lines and Hand Pack Facilities


Reggie Griffin, Former Kroger Executive, Joins YottaMark Advisory Board

Former Kroger Corporate VP, Produce and Floral, Brings 42-years of Retail Insight to Team


YottaMark Granted Two New Traceability and Authentication Patents

Creator of HarvestMark Food Traceability Platform Grows IP Portfolio to Eight Issued Patents


Former DemandTec Executive Joins the HarvestMark Team to Lead Sales

Michael Bromme Brings Retail Industry Expertise to YottaMark Inc. as SVP, Sales


HarvestMark Featured Among Mobile Apps for Supermarket Shoppers

Make Healthier Choices at the Grocery Store Using Mobile Apps Including HarvestMark


JemD Farms Uses HarvestMark PTI Solution for Supply Chain Visibility

Greenhouse Produce Company Uses HarvestMark Platform for PTI Compliance and Hybrid Pallet Tag Production


JemD Farms Improves Supply Chain Visibility with HarvestMark Business Intelligence Tools

Leading North American Greenhouse Grower/Shipper Increases Visibility into Production, Creating Better Insights for Sales and Operations


A Top Chef Tells How He Uses HarvestMark Traceability

Jason Tilmann of Triomphe Offers Tips for Selecting a Food Vendor


Sun Pacific Selects HarvestMark for PTI Compliance Across its Operation, Including High Speed Packing Lines

Newest Release of HarvestMark PTI Adds Vision System and Labeling Modules for Cost Effective, Industrial Support of Automated Packing Facilities


An App for Food Safety

The HarvestMark Food Traceability App Connects Shoppers to the Farm


Cantaloupes from Sun America to Become HarvestMark Traceable

Shoppers Will Be Able to Trace Cantaloupe from Sun America to Find Out Where and How Each Melon Was Grown


Growers/Shippers Rely on HarvestMark for PTI

HarvestMark Helps Companies Become Compliant as the Produce Traceability Initiative Deadline Approaches


Sun America Imports, LLC Selects HarvestMark® for Cantaloupe Traceability

Florida Importer is Latest to Implement HarvestMark Item-Level Traceability


Getting to Know Traceability

Food Traceability is Becoming More Popular as Consumers Increasing Want to Know Where Their Food Comes From


HarvestMark® Food Traceability App Puts Inside Information Into the Consumer’s Hands

Shoppers Can Use Groundbreaking App to Determine Food Source, Freshness, and Safety Status


More Than 200 Growers and Shippers Achieve PTI Compliance with HarvestMark®

Produce Traceability Initiative Compliance Gains Momentum with Proven, Cost-Effective Solution


Frontera Expands Traceability Program with HarvestMark Solutions

Fresh Produce Supplier Adds Item-Level Traceability on Pineapple and Makes Use of HarvestMark's DailyShopper Service


Organic Poultry Producer to Implement HarvestMark's Traceability System

Coleman Natural Foods chicken will become traceable at the item level


HarvestMark App Expands to Include Mobile Marketing with QR Codes

Fresh Food Traceability Now Available in the Grocery Aisle for Android and iPhone


Petaluma Poultry Makes Its Chicken Traceable with HarvestMark

Organic Chicken Producer Uses HarvestMark's Technology to Empower Shoppers


Peach Grower Selects HarvestMark Traceability

Lane Southern Orchards will use the HarvestMark platform for PTI compliance


YottaMark Granted Patent on Cost-Effective Methods to Capture Data for Food Traceability

Creator of HarvestMark Food Traceability Granted Patent for Produce Solutions


Going from Seed to Supermarket with HarvestMark Traceability

YottaMark, Inc.'s traceability solution tracks the food supply chain for 2,500 farms, including Driscoll's


Tracking Produce from Field to Fork

The BBC examines YottaMark, Inc.'s food traceability technology, which allows consumers to trace food back to the farm where it was grown


Produce Industry Leader Dan’l Mackey Almy Joins YottaMark Advisory Board

Marketing Veteran to Advise on Traceability Offering for HarvestMark Produce Customers


YottaMark to Benefit from Food Safety Legislation

HarvestMark techologies from YottaMark, Inc. to help companies meet government mandate for food traceability


HarvestMark® Traceability Makes PTI Compliance Even More Affordable

Trusted and Proven Provider of Traceability Solutions Marks 200th Customer Milestone with New Produce Traceability Initiative (PTI) Pricing Model for Growers/Shippers


Traceability Rule Represents Big Adjustment for Food Industry

The Washington Post features HarvestMark and valued customer Sageland Farms


John Anderson to Lead 2010-2011 PMA FIT Board of Directors

YottaMark, Inc.'s Scott Carr joins the board of directors of the Produce Marketing Association's Foundation for Industry Talent


HarvestMark Arrives in Portland Produce Aisles

HarvestMark food traceability comes to Portland produce aisles New system helps shoppers follow their fresh fruits and veggies back to the farm   ...


HarvestMark® PTI Solution Gains Momentum

PTI implementation continues steady growth despite milestone adjustment; Grower/shippers embrace HarvestMark PTI as the solution of choice to meet industry goals


Botsford & Goodfellow Launches Traceability Initiative with HarvestMark®

Oregon-based produce shipper employs both PTI and item-level traceability for its popular Hermiston watermelons


Modern Farms Selects HarvestMark® for PTI Compliance

Leading mushroom grower/shipper to deploy HarvestMark PTI to simplify data management and automatically synch information across packing locations


More than 30 Companies Join the HarvestMark® Partner Network

Alliance with leading package and label experts from the U.S., Mexico, and Asia extends HarvestMark availability across a wide range of packaging styles and packing processes


Westlake Produce Co. Offers More Traceability

Westlake Produce Co. is using YottaMark, Inc.’s HarvestMark on its Always Fresh-brand blueberries and watermelons this spring


Westlake Produce Company Expands Traceability Program with HarvestMark®

Leading grower/shipper to roll out traceable blueberries and watermelons this spring


Gearing Up for PTI

It's only a matter of time until traceability is a must


The HarvestMark® System Achieved Major Milestones in 2009

Solution adopted by more than 100 brands to bring traceability to over a billion produce items and cases Redwood City, Calif. - February ...


Ontario Greenhouse Shippers Sign On with HarvestMark

Jem-D International and Huron Produce Ltd. are using HarvestMark for traceability for the first time this year


Canadian Greenhouse Produce Leaders Select 'HarvestMark'

YottaMark Inc.'s fresh food traceability solution was selected by leading Ontario greenhouse produce shippers


Canadian Greenhouse Produce Leaders Select HarvestMark®

Huron Produce and Jem-D International to deploy HarvestMark for PTI-compliant and item-level traceability initiatives


YottaMark Awarded Key Traceability Patent

Fresh food traceability leader receives patent for scalable product identification and authentication


YottaMark Expands in Mexico

YottaMark Inc. is expanding its sales and support team in Mexico through a new relationship with AgroSupport of Mexico


YottaMark Expands HarvestMark Operations in Mexico

New packaging relationships, and in-country sales and support team through partnership with AgroSupport of Mexico, brings traceability resources to...


Food Safety is Top-of-Mind at SEFVC

As is increasingly the case when members of the produce industry gather, food safety was top-of-mind at the 12th annual Southeastern Regional Fruit and Vegetable Conference, held Jan. 7-10 at the Savannah International Trade and Convention Center


Senate Passes Food Safety Bill

The House is also expected to approve the bill


Food Safety iPhone Apps: HarvestMark

You probably already use your iPhone to get directions, play music, or look up movie times, but did you know you could use it to track your food from farm to fork?


Southeast Convention Focuses on Food Safety

Food safety remained a top issue at the 2010 Southeast Regional Fruit and Vegetable Conference on Jan. 7-10, which drew upon some of the biggest industry names in food safety


Traceability Initiatives, Solutions Gain Ground

After food safety concerns topped the list of fresh produce industry news stories for 2007 and the Salmonella Saintpaul outbreak incorrectly linked to tomatoes ranked as the No. 1 story of 2008, the produce industry should have seen this one coming


Track Your Food: Do You Know Where Your Food Comes From?

Widespread food recalls and illnesses traced to peanut butter, tomatoes, and spinach have savvy consumers demanding to know where their food comes from. More companies are making it easier to find out. Here's a look at some of the newest ways to trace your food to its source:


Food safety fears fuel traceability options

Amidst an environment where outbreaks of food-related illnesses seem to be making headlines with increasing regularity, and one in which consumers' trust in government and other institutions continues to plunge as the result of a shaken economy, food safety concerns are at an all-time high.


Report offers 'good-for-you' approaches to healthier marketing

A report from Information Resources Inc. released Nov. 30 sheds light on consumer lifestyle trends amidst a sputtering economic recovery.


YottaMark Closes Series C Funding; Adds Produce and Supply Chain Veterans to Management Team

Company expands staff and invests in enhanced features of the HarvestMark solution for fresh food traceability


Free iPhone app lets consumers track path of produce

As the world turns, there's a crop of watermelons, cucumbers, tomatoes and squash ready to tell the story of their lives. And these little dramas are showing up on the small(er) screen.


Kroger Bows 'Quality You Can Trace' Pledge on Signature Fresh Salad Line

With produce traceability factoring as a front and center issue among grocery trading partners, the Kroger Co.'s new proprietary line of fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of grocery chain's "Quality You Can Trace" program.


Kroger makes knowing salad origins easier

CINCINNATI (Oct. 28) Kroger has partnered with HarvestMark to make it easier for customers to trace the origins of the store's produce.


Kroger introduces COOL labeling on salad packaging

Grocer's line of fresh salads uses new technology to give more information on package.


Salad Origin Now Traceable With New Kroger Greens

Ever wondered where that lettuce leaf you're eating was grown?


New Product News: The Kroger Co.

New Product News: The Kroger Co. teamed with HarvestMark to launch Fresh Selections by Kroger, packaged salads that feature a 16-digit shopping c...


Kroger's Fresh Selections salad offers new traceback technology

The Kroger Co., Cincinnati, is using new traceability technology of on its line fresh salads that allows consumers to learn where the produce is grown.


Shoppers can track Kroger salad origins

Bar codes that let shoppers trace their food back to the field


Kroger's New Line of Fresh Salads Enables Customers To Learn the Origin of the Produce Through Exclusive Technology

Kroger's new line of its own fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of Kroger's "Quality You Can Trace" program.


From farm to fork

Bar codes that let shoppers trace their food back to the field DESPITE its preoccupation with hygiene, America's dirty secret is that it is one of the most dangerous places in the developed world to eat. Every year 76m Americans become ill because they have consumed contaminated food-a staggering 26,000 cases per 100,000 population.


Tracking with Traceability

Speedy response, definitive answers and reducing collateral damage are all potential benefits of case-level traceability.


HarvestMark provides free traceability tool

ANAHEIM, Calif. - Redwood City, Calif. - based YottaMark Inc. wants to help shippers become compliant with the Produce Traceability Initiative and is providing an essential tool.


PMA expo draws record-breaking crowd

Over 19,000 attendees took part in the 60th Produce Marketing Association Fresh Summit Convention & Exposition in California


PMA Names Packaging Award Winners

The Produce Marketing Association has announced the winners of its annual produce packaging awards.


PMA awards recognize packaging innovation

The Produce Marketing Association is recognizing innovation in packaging at Fresh Summit with the third annual Impact Award: Excellence in Packaging program.


El Rosal Signs on to Deploy HarvestMark® for PTI

Mexican grower to supply traceable cucumbers, peppers and tomatoes with HarvestMark case-level traceability solution


Royal Flavor Launches Sweet Mini Peppers with HarvestMark® Traceability

Traceable bags of sweet mini peppers to hit retail stores for the 2009-2010 season


YottaMark Releases Free GTIN Assignment Tool for the Produce Industry

GTIN assignment tool -part of the HarvestMark® PTI offering - made available as grower-shippers complete and distribute their GTIN lists


SunFed Launches Traceability Program with HarvestMark®

Arizona-based full-service produce company selects HarvestMark for PTI and item- level traceability


YottaMark's Tech Goes Back To The Farm

Elliot Grant started YottaMark Inc. in 2005 with an idea to prevent counterfeiting that had become rampant in industries such as pharmaceuticals, electronics and other areas.


YottaMark's Tech Goes Back To The Farm

Elliot Grant started YottaMark Inc. in 2005 with an idea to prevent counterfeiting that had become rampant in industries such as pharmaceutical...


Startup's stickers identify the source of food

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabil...


Where Does Your Produce Come From?

Where DOES Your Produce Come From? Download or Listen It's now easier to figure out exactly where your fresh produce comes from. KGO's Rob Artigo r...


Produce with HarvestMark Traceability Passes Half a Billion

Redwood City, Calif. July 20, 2009 YottaMark, Inc., the leader in traceability and authentication solutions, today announced that adoption of Harve...


George Perry & Sons to Deliver Traceable Watermelons using HarvestMark®

California watermelon grower-shipper selects HarvestMark to enhance food safety and connect directly with buyers and consumers Redwood City,...


Growers Using Traceability

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabil...


Startup's stickers identify the source of food

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative.


Leger & Son Selects HarvestMark Traceability for PTI Compliance

Southeast watermelon grower/shipper expands traceability program to comply with Produce Traceability Initiative Redwood City, Calif. - July 6, 200...


Food for Thought

Your watermelons could be from Nicaragua. Those grapes? California. Many Americans want to know where their produce was grown, according to a new s...


Calculating the cost-benefit of the traceability initiative

In his recent column, "Cost-benefit analysis: Is it too much information?" (May 25), The Packer's National Editor Tom Karst asked: "What's the co...


YottaMark Advisory Board Adds Bruce Peterson To Roster

Some individuals seem to always attract the interest of many in the trade. So it goes with Bruce Peterson. We have covered his actions and record...


Bruce Peterson Joins YottaMark Advisory Board

Produce industry veteran Bruce Peterson has joined YottaMark, Inc.'s board of advisors, for which he will advise the traceability and authenticat...


Bruce Peterson Joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business YottaMark, Inc., the le...


Bruce Peterson Joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business YottaMark, Inc., the le...


Bruce Peterson joins board of traceability specialist

The former perishables chief at Wal-Mart Stores Inc. has joined the advisory board of a traceability services provider YottaMark. Bruce Peterson...


Bruce Peterson drops in at YottaMark

The former Naturipe CEO and Wal-Mart executive has joined the group's board of advisers US Traceability and authentication specialist YottaMark...


Produce industry veteran Bruce Peterson joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business Redwood City, Calif. - J...


Tracing Your Produce

Food poisoning is a big scare for a lot of people. Earlier this year there was a wide spread peanut recall nationally. Wegmans has recalled 58 it...


YottaMark Launches HarvestMark® PTI for Easy Compliance with the Produce Traceability Initiative®

Already selected by more than 10 grower/shippers, the turnkey solution delivers standardized case-level traceability and more Redwood City, ...


Leading Table Grape Shippers Roll out Traceability with HarvestMark®

Divine Flavor/Grupo Alta, Pandol Bros., Stevco and Sun World to bring traceable grape clamshells to retail Redwood City, Calif. - May 20, 200...


Traceability programs boost retailer, consumer confidence

Del Campo Supreme Tracks From Field To Fork


Traceability programs boost retailer, consumer confidence

Del Campo Supreme Tracks From Field To Fork


YottaMark Wins Red Herring 100 North America Award

Company selected out of 1,200 for its innovation in food traceability Redwood City, Calif. - May 15, 2009- YottaMark, Inc., the leader in tr...


YottaMark Selected as a Finalist for Red Herring 100

Award honors this year's most promising private technology ventures in North America Redwood City, Calif. - May 4, 2009- YottaMark, Inc., th...


Local company develops food tracking system

Local company develops food tracking system


Produce Traceability Demo Center a Hit at United Fresh

I mentioned in an earlier post, the Produce Traceability Demo Center was one of the coolest features of this year's United FreshMarketplace / Fre...


California Giant Berry Farms Launches Traceability Pilot Program

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark® solution for unit-level trace...


Sun World backs HarvestMark for Traceability

Sun World International LLC plans to start using HarvestMark as its traceability platform starting this spring. The Bakersfield, Calif.-based co...


California Giant Berry Farms Launches Traceability Pilot Program®

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark solution for unit-level traceability of strawberries this week.


Foxy Brand Strawberries Become Traceable with HarvestMark®

Camarillo Berry Farms - strawberry grower-shipper for the prominent Foxy brand - deploys item-level traceability to enhance food safety and bring new information to consumers


Sun World International to Implement Traceability across its Product Line with HarvestMark®

Vertically-integrated agribusiness company to meet and exceed PTI requirements


Borders Melon Joins HarvestMark's Ranks

Retail customers are looking for enhanced traceability, so Borders Melon delivering. The Edinburg, Texas-based company, which is one of th...


Technology And Dusty Boots

TECHNOLOGY AND DUSTY BOOTS Innovation in Food Safety and California's Multi- Billion Dollar Agricultural Industry J. Scott Carr President and CE...


Melon 1 and Borders Melon now utilizing HarvestMark

CHARLESTON, SC -- Two of the larger firms in the watermelon industry - Borders Melon Co. Inc. and Melon 1 Inc. - are now utilizing YottaMark Inc....


More Watermelon Shippers Adding HarvestMark Traceability Solution

Other watermelon growers using HarvestMark include Coosaw Farms, Grower's Select, Melon 1, Mouzin, Premier and Sun State. Today, nearly 150 milli...


Borders Melon Company and Borders Melons East Select HarvestMark ®

Traceability solution gains strong momentum in the watermelon industry with the addition of North America's largest watermelon grower and distr...


East Coast's Largest Watermelon Shipper Picks HarvestMark ®

Melon 1 to launch item-level traceability initiative for 2009 harvest season using


Bay Area Financial Executive to Join YottaMark as VP of Finance and Operations

William Hoover to oversee finance and operations for the traceability leader


Former IFCO Executive, Randall Freeman, Joins YottaMark as VP Sales

Industry leader from Del Monte and Tanimura & Antle to lead global sales initiatives for HarvestMark traceability solution


Labels will tell buyers where their produce grew

The world's largest fresh berry producer expects to have labels on most of its berries by next year so consumers can locate the farm that grew them...


Advances in technology go beyond traceability

(Jan. 19, Food Safety/Traceability Special Report) A variety of technology companies have jumped to the fore to claim they have the most complete...


Companies learn traceability details from PMA

(Jan. 19, 12:20 p.m.) MONTEREY, Calif. - If the produce industry doesn't come up with better ways to track its products and improve food safety, ...


Organic Alliance Launches Traceability Program with HarvestMark ®

On-demand access to harvest data underscores rigorous food safety and growing practices and delivers new levels of information across the suppl...


Van Groningen & Sons Delivers Traceable Watermelons using HarvestMark ®

Grower of popular "Yosemite Fresh??label watermelons becomes first in California to deploy HarvestMark


Van Groningen & Sons Delivers Traceable Watermelons using HarvestMark®

Grower of popular "Yosemite Fresh??label watermelons becomes first in California to deploy HarvestMark


Food Traceability

Solution combines traceability, temperature monitoring


10 Questions Regarding TRACEABILITY

Sparked by multiple food-safety incidents over past years and fueled by this past summer's fiasco, traceback in produce has become an urgent yet co...


Watermelon association works on food safety image

Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Cit...


New Kroger Salad Includes Traceability Technology

Kroger has teamed with HarvestMark, a food traceability system from YottaMark, Redwood City, Calif., to offer customers easy access to information on where the retailer's new line of private label fresh salads was grown as part of Kroger's "Quality You Can Trace" program.


Tracking system lets consumers get information about their produce

The great tomato scare of 2008 lasted just a few weeks, but farmers in Florida and other states lost an estimated $200 million in sales before go...


Driscoll's Completes Key Milestones in Clamshell Traceability Program

YottaMark completes supply chain and harvesting integration steps - paving the way for nationwide rollout of HarvestMark ® for Driscoll's berri...


Del Campo Adopts HarvestMark ® for Traceability of Tomatoes and Peppers

Leading Mexican tomato and pepper shipper to deploy HarvestMark ® from YottaMark to reinforce food safety and deliver on-demand traceability to...


Highland Corporation to Deliver Traceable Packaging Using HarvestMark ®

Highland Corporation will offer the HarvestMark fresh food traceability solution from YottaMark to enhance its packaging and label offerings


HarvestMark ® Speeds Compliance with Produce Traceability Initiative Action Plan

HarvestMark from YottaMark provides an easy-to-deploy case-level traceability solution that creates value for produce businesses


Announcing PakSense Ultra T3, powered by HarvestMark®

Farm to fork traceability, integrated temperature monitoring, and COOL capabilities in a single solution BOISE, Idaho-(September 2, 2008)-Pak...


Why Protecting Your Brand From Counterfeiting Matters

One of every 10 technology products sold is counterfeit, leading to an estimated direct loss over $100 billion a year.


Delta Prepack Selects HarvestMark from YottaMark to Deliver Instant Traceability and Marketing to Foodservice and Retail Customers

Leading tomato packer launches HarvestMark pilot program to enhance information delivery, customer service and food safety programs REDWOOD CITY, ...


YottaMark Secures $10 Million in Series B Funding

Investment will Fuel Expanded Deployment of Food Traceability and Brand Protection Solutions REDWOOD CITY, CA - July 22, 2008 - YottaMark, Inc., ...


YottaMark Launches HarvestMark for Cases

Easy-to-deploy traceability solution delivers on-demand product information and quality alerts in response to food safety concerns and recalls


Standardizing Produce Traceability

In the digital age, a marriage of industry and government requirements may be the answer to a complex issue - Stephanie Bloyd


Driscoll's Launching Item-Level Traceability on National Scale

Fresh berry supplier Driscoll's wants everyone in the distribution chain, including consumer end users, to be able to trace its berries products back to the source.


Driscoll's Selects YottaMark for Item-Level Traceability - World's.

Driscoll's Selects YottaMark for Item-Level Traceability - World's leading berry supplier spearheading efforts to deliver unit-level traceability on a national scale.


PakSense and YottaMark Partner to Integrate Traceability with Time and Temperature Monitoring.

LAS VEGAS-(May 5, 2008)-PakSense, Inc., an innovator in sensory solutions for packaging, and YottaMark, Inc., a leader in unit-level brand security...


Leger & Son to Use Per-item Traceback System

By Doug Ohlemeier (April 23, 3:30 p.m.) Southeast melon growershipper Leger & Son Inc., Cordele, Ga., has become the first fresh produce sh...


Grower to Deliver Traceable Watermelons to Southeast Stores

Leger & Son, a watermelon grower and distributor with farms in Georgia and Florida, will begin delivering watermelons that can be traced at the...


YottaMark will exhibit HarvestMark.

YottaMark will exhibit HarvestMark, its item- and case-level food traceability solution in Booth 4104 at United Fresh Las Vegas 2008, May 5-7.


New traceability solution attracts key suppliers

Driscoll's and Del Campo are to deploy YottaMark's new fresh food traceability solution HarvestMark to reinforce food safety and meet traceability ...


Elliott Grant, YottaMark's CMO.

Elliott Grant, YottaMark's CMO, will be speaking on the latest developments in protecting IT equipment from counterfeiting and diversion at the Alliance for Gray Market and Counterfeit Abatement (AGMA)'s General Meeting, Houston, April 16-17th, 2008.


YottaMark, Inc., a leader in unit-level brand security and marketing solutions

YottaMark, Inc., a leader in unit-level brand security and marketing solutions, today announced that Kip Knight, VP Marketing at eBay North America has joined its Advisory Board. Kip brings deep marketing knowledge not only in the online space, but also in the food service and consumer packaged goods industries - key markets for YottaMark's solutions.


Making Tracks: The Latest Traceability Efforts

Mar 1, 2008 12:00 PM, By JEFF WELLS BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people think...


Brad Long, Business Development Director at YottaMark

Brad Long, Business Development Director at YottaMark, will discuss "Electronic Marketing at the Meat Case" at the 2008 Annual Meat Conference taking place March 9-11, 2008 in Nashville, TN. Brad will demonstrate the latest technologies that allow consumers to track and trace their purchases at the meat case, as well as deliver coupons, recipes and sweepstakes offers directly to consumers.


Elliott Grant, CMO of YottaMark.

Elliott Grant, CMO of YottaMark, is a featured speaker at the Brand Protection Conference sponsored by the Graphics of the Americas and Printing Association of Florida - February 27th through March 1 in Miami Beach, FL. Dr. Grant will present best practices and emerging global standards for secure serialization.


YottaMark will exhibit HarvestMark its item- and case-level food traceability solutio

YottaMark will exhibit HarvestMark its item- and case-level food traceability solution at the 2008 Food Safety Summit, Washington DC, March 17-20.


Dr. Elliott Grant, CMO of YottaMark Inc., was a featured speaker

Dr. Elliott Grant, CMO of YottaMark Inc., was a featured speaker at the World Health Organization's First IMPACT Global Forum held between February 13 and 15, 2008, in Singapore.


Smart's light still burns bright

Smart packaging thrives, with innovations that drive greater brand marketing and product communication, as well as enhance product quality and safety.


Without a Trace

At the beginning of 2008, the produce industry was working to address shortcomings in its capacity to track produce through the supply chain an...


FRESH FOOD: Packaging/Traceability: What you see is what you get

Packaging trends have long been inherently linked to changing lifestyles and consumer preferences. But with more foods than ever being sourced ac...


Prime Time for YottaMark's Food-tracing Technology

YottaMark Inc. 203 Redwood Shores Parkway, Suite 620 Redwood City 866.768.7878 Employees: Fewer than 50 Funding: $10 mill...


Safety's Sake

Retailers, suppliers, trade associations and government agencies are working side-by-side to ensure the safety of the food supply. Farm to for...


Traceability: Giving every product a unique identity

Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities....


Do You Know Where Your Veggies Come From?

If you've ever wondered where exactly your fruits and vegetables come from, you may now be in luck.


New Traceability Technology for Fresh Produce

HarvestMark is an advanced tagging system that allows fresh produce such as vegetables and fruits to be traced back to its origins up until where the legume or fruit was picked.


Internet system tracks produce from field to store

A new internet based tracking system will be able to track the tomato you put on your salad all the way back to the field it was grown in, when it was picked and by whom.


Progressive Grocer (1)

FRESH FOOD: Produce: Tracking the Transition to Traceability



FRESH FOOD: Produce: Tracking the Transition to Traceability


Leger & Son Traceability Program to Comply With PTI

Watermelon grower and shipper Leger & Son has expanded its traceability program to include the deployment of HarvestMark PTI from Redwood Cit...