News & Events


Food-tracking app maker YottaMark raises $24M

HarvestMark can be used by shoppers on smartphones to determine whether their food is fresh and safe, where it was grown and connect directly with the farmers who produce their food. YottaMark said the HarvestMark app appeared on about 3 billion food packages in the most recent year.


YottaMark Receives $24 Million in Funding for Leading Food Traceability Solution

HarvestMark's deep analytics and unprecedented visibility empower food suppliers to optimize the supply chain, and allow them to connect directly with shoppers, building brand trust and loyalty.


HarvestMark Featured Among Mobile Apps for Supermarket Shoppers

Make Healthier Choices at the Grocery Store Using Mobile Apps Including HarvestMark


JemD Farms Uses HarvestMark PTI Solution for Supply Chain Visibility

Greenhouse Produce Company Uses HarvestMark Platform for PTI Compliance and Hybrid Pallet Tag Production


A Top Chef Tells How He Uses HarvestMark Traceability

Jason Tilmann of Triomphe Offers Tips for Selecting a Food Vendor


An App for Food Safety

The HarvestMark Food Traceability App Connects Shoppers to the Farm


Cantaloupes from Sun America to Become HarvestMark Traceable

Shoppers Will Be Able to Trace Cantaloupe from Sun America to Find Out Where and How Each Melon Was Grown


Growers/Shippers Rely on HarvestMark for PTI

HarvestMark Helps Companies Become Compliant as the Produce Traceability Initiative Deadline Approaches


Getting to Know Traceability

Food Traceability is Becoming More Popular as Consumers Increasing Want to Know Where Their Food Comes From


Frontera Expands Traceability Program with HarvestMark Solutions

Fresh Produce Supplier Adds Item-Level Traceability on Pineapple and Makes Use of HarvestMark's DailyShopper Service


Organic Poultry Producer to Implement HarvestMark's Traceability System

Coleman Natural Foods chicken will become traceable at the item level


Petaluma Poultry Makes Its Chicken Traceable with HarvestMark

Organic Chicken Producer Uses HarvestMark's Technology to Empower Shoppers


Peach Grower Selects HarvestMark Traceability

Lane Southern Orchards will use the HarvestMark platform for PTI compliance


Going from Seed to Supermarket with HarvestMark Traceability

YottaMark, Inc.'s traceability solution tracks the food supply chain for 2,500 farms, including Driscoll's


Tracking Produce from Field to Fork

The BBC examines YottaMark, Inc.'s food traceability technology, which allows consumers to trace food back to the farm where it was grown


YottaMark to Benefit from Food Safety Legislation

HarvestMark techologies from YottaMark, Inc. to help companies meet government mandate for food traceability


Traceability Rule Represents Big Adjustment for Food Industry

The Washington Post features HarvestMark and valued customer Sageland Farms


John Anderson to Lead 2010-2011 PMA FIT Board of Directors

YottaMark, Inc.'s Scott Carr joins the board of directors of the Produce Marketing Association's Foundation for Industry Talent


Westlake Produce Co. Offers More Traceability

Westlake Produce Co. is using YottaMark, Inc.’s HarvestMark on its Always Fresh-brand blueberries and watermelons this spring


Gearing Up for PTI

It's only a matter of time until traceability is a must


Ontario Greenhouse Shippers Sign On with HarvestMark

Jem-D International and Huron Produce Ltd. are using HarvestMark for traceability for the first time this year


Canadian Greenhouse Produce Leaders Select 'HarvestMark'

YottaMark Inc.'s fresh food traceability solution was selected by leading Ontario greenhouse produce shippers


YottaMark Expands in Mexico

YottaMark Inc. is expanding its sales and support team in Mexico through a new relationship with AgroSupport of Mexico


Food Safety is Top-of-Mind at SEFVC

As is increasingly the case when members of the produce industry gather, food safety was top-of-mind at the 12th annual Southeastern Regional Fruit and Vegetable Conference, held Jan. 7-10 at the Savannah International Trade and Convention Center


Senate Passes Food Safety Bill

The House is also expected to approve the bill


Food Safety iPhone Apps: HarvestMark

You probably already use your iPhone to get directions, play music, or look up movie times, but did you know you could use it to track your food from farm to fork?


Southeast Convention Focuses on Food Safety

Food safety remained a top issue at the 2010 Southeast Regional Fruit and Vegetable Conference on Jan. 7-10, which drew upon some of the biggest industry names in food safety


Traceability Initiatives, Solutions Gain Ground

After food safety concerns topped the list of fresh produce industry news stories for 2007 and the Salmonella Saintpaul outbreak incorrectly linked to tomatoes ranked as the No. 1 story of 2008, the produce industry should have seen this one coming


Track Your Food: Do You Know Where Your Food Comes From?

Widespread food recalls and illnesses traced to peanut butter, tomatoes, and spinach have savvy consumers demanding to know where their food comes from. More companies are making it easier to find out. Here's a look at some of the newest ways to trace your food to its source:


Food safety fears fuel traceability options

Amidst an environment where outbreaks of food-related illnesses seem to be making headlines with increasing regularity, and one in which consumers' trust in government and other institutions continues to plunge as the result of a shaken economy, food safety concerns are at an all-time high.


Report offers 'good-for-you' approaches to healthier marketing

A report from Information Resources Inc. released Nov. 30 sheds light on consumer lifestyle trends amidst a sputtering economic recovery.


Free iPhone app lets consumers track path of produce

As the world turns, there's a crop of watermelons, cucumbers, tomatoes and squash ready to tell the story of their lives. And these little dramas are showing up on the small(er) screen.


Kroger Bows 'Quality You Can Trace' Pledge on Signature Fresh Salad Line

With produce traceability factoring as a front and center issue among grocery trading partners, the Kroger Co.'s new proprietary line of fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of grocery chain's "Quality You Can Trace" program.


Kroger makes knowing salad origins easier

CINCINNATI (Oct. 28) Kroger has partnered with HarvestMark to make it easier for customers to trace the origins of the store's produce.


Kroger introduces COOL labeling on salad packaging

Grocer's line of fresh salads uses new technology to give more information on package.


Salad Origin Now Traceable With New Kroger Greens

Ever wondered where that lettuce leaf you're eating was grown?


New Product News: The Kroger Co.

New Product News: The Kroger Co. teamed with HarvestMark to launch Fresh Selections by Kroger, packaged salads that feature a 16-digit shopping c...


Kroger's Fresh Selections salad offers new traceback technology

The Kroger Co., Cincinnati, is using new traceability technology of on its line fresh salads that allows consumers to learn where the produce is grown.


Shoppers can track Kroger salad origins

Bar codes that let shoppers trace their food back to the field


From farm to fork

Bar codes that let shoppers trace their food back to the field DESPITE its preoccupation with hygiene, America's dirty secret is that it is one of the most dangerous places in the developed world to eat. Every year 76m Americans become ill because they have consumed contaminated food-a staggering 26,000 cases per 100,000 population.


Tracking with Traceability

Speedy response, definitive answers and reducing collateral damage are all potential benefits of case-level traceability.


HarvestMark provides free traceability tool

ANAHEIM, Calif. - Redwood City, Calif. - based YottaMark Inc. wants to help shippers become compliant with the Produce Traceability Initiative and is providing an essential tool.


PMA expo draws record-breaking crowd

Over 19,000 attendees took part in the 60th Produce Marketing Association Fresh Summit Convention & Exposition in California


PMA Names Packaging Award Winners

The Produce Marketing Association has announced the winners of its annual produce packaging awards.


PMA awards recognize packaging innovation

The Produce Marketing Association is recognizing innovation in packaging at Fresh Summit with the third annual Impact Award: Excellence in Packaging program.


YottaMark's Tech Goes Back To The Farm

Elliot Grant started YottaMark Inc. in 2005 with an idea to prevent counterfeiting that had become rampant in industries such as pharmaceuticals, electronics and other areas.


Startup's stickers identify the source of food

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabil...


Where Does Your Produce Come From?

Where DOES Your Produce Come From? Download or Listen It's now easier to figure out exactly where your fresh produce comes from. KGO's Rob Artigo r...


Growers Using Traceability

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabil...


Startup's stickers identify the source of food

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative.


Food for Thought

Your watermelons could be from Nicaragua. Those grapes? California. Many Americans want to know where their produce was grown, according to a new s...


Calculating the cost-benefit of the traceability initiative

In his recent column, "Cost-benefit analysis: Is it too much information?" (May 25), The Packer's National Editor Tom Karst asked: "What's the co...


YottaMark Advisory Board Adds Bruce Peterson To Roster

Some individuals seem to always attract the interest of many in the trade. So it goes with Bruce Peterson. We have covered his actions and record...


Bruce Peterson Joins YottaMark Advisory Board

Produce industry veteran Bruce Peterson has joined YottaMark, Inc.'s board of advisors, for which he will advise the traceability and authenticat...


Bruce Peterson Joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business YottaMark, Inc., the le...


Bruce Peterson Joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business YottaMark, Inc., the le...


Bruce Peterson joins board of traceability specialist

The former perishables chief at Wal-Mart Stores Inc. has joined the advisory board of a traceability services provider YottaMark. Bruce Peterson...


Bruce Peterson drops in at YottaMark

The former Naturipe CEO and Wal-Mart executive has joined the group's board of advisers US Traceability and authentication specialist YottaMark...


Tracing Your Produce

Food poisoning is a big scare for a lot of people. Earlier this year there was a wide spread peanut recall nationally. Wegmans has recalled 58 it...


Traceability programs boost retailer, consumer confidence

Del Campo Supreme Tracks From Field To Fork


Traceability programs boost retailer, consumer confidence

Del Campo Supreme Tracks From Field To Fork


Local company develops food tracking system

Local company develops food tracking system


Produce Traceability Demo Center a Hit at United Fresh

I mentioned in an earlier post, the Produce Traceability Demo Center was one of the coolest features of this year's United FreshMarketplace / Fre...


California Giant Berry Farms Launches Traceability Pilot Program

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark® solution for unit-level trace...


Sun World backs HarvestMark for Traceability

Sun World International LLC plans to start using HarvestMark as its traceability platform starting this spring. The Bakersfield, Calif.-based co...


Borders Melon Joins HarvestMark's Ranks

Retail customers are looking for enhanced traceability, so Borders Melon delivering. The Edinburg, Texas-based company, which is one of th...


Technology And Dusty Boots

TECHNOLOGY AND DUSTY BOOTS Innovation in Food Safety and California's Multi- Billion Dollar Agricultural Industry J. Scott Carr President and CE...


Melon 1 and Borders Melon now utilizing HarvestMark

CHARLESTON, SC -- Two of the larger firms in the watermelon industry - Borders Melon Co. Inc. and Melon 1 Inc. - are now utilizing YottaMark Inc....


More Watermelon Shippers Adding HarvestMark Traceability Solution

Other watermelon growers using HarvestMark include Coosaw Farms, Grower's Select, Melon 1, Mouzin, Premier and Sun State. Today, nearly 150 milli...


Labels will tell buyers where their produce grew

The world's largest fresh berry producer expects to have labels on most of its berries by next year so consumers can locate the farm that grew them...


Advances in technology go beyond traceability

(Jan. 19, Food Safety/Traceability Special Report) A variety of technology companies have jumped to the fore to claim they have the most complete...


Companies learn traceability details from PMA

(Jan. 19, 12:20 p.m.) MONTEREY, Calif. - If the produce industry doesn't come up with better ways to track its products and improve food safety, ...


Food Traceability

Solution combines traceability, temperature monitoring


10 Questions Regarding TRACEABILITY

Sparked by multiple food-safety incidents over past years and fueled by this past summer's fiasco, traceback in produce has become an urgent yet co...


Watermelon association works on food safety image

Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Cit...


New Kroger Salad Includes Traceability Technology

Kroger has teamed with HarvestMark, a food traceability system from YottaMark, Redwood City, Calif., to offer customers easy access to information on where the retailer's new line of private label fresh salads was grown as part of Kroger's "Quality You Can Trace" program.


Tracking system lets consumers get information about their produce

The great tomato scare of 2008 lasted just a few weeks, but farmers in Florida and other states lost an estimated $200 million in sales before go...


Why Protecting Your Brand From Counterfeiting Matters

One of every 10 technology products sold is counterfeit, leading to an estimated direct loss over $100 billion a year.


Standardizing Produce Traceability

In the digital age, a marriage of industry and government requirements may be the answer to a complex issue - Stephanie Bloyd


Driscoll's Launching Item-Level Traceability on National Scale

Fresh berry supplier Driscoll's wants everyone in the distribution chain, including consumer end users, to be able to trace its berries products back to the source.


PakSense and YottaMark Partner to Integrate Traceability with Time and Temperature Monitoring.

LAS VEGAS-(May 5, 2008)-PakSense, Inc., an innovator in sensory solutions for packaging, and YottaMark, Inc., a leader in unit-level brand security...


Leger & Son to Use Per-item Traceback System

By Doug Ohlemeier (April 23, 3:30 p.m.) Southeast melon growershipper Leger & Son Inc., Cordele, Ga., has become the first fresh produce sh...


Grower to Deliver Traceable Watermelons to Southeast Stores

Leger & Son, a watermelon grower and distributor with farms in Georgia and Florida, will begin delivering watermelons that can be traced at the...


New traceability solution attracts key suppliers

Driscoll's and Del Campo are to deploy YottaMark's new fresh food traceability solution HarvestMark to reinforce food safety and meet traceability ...


Making Tracks: The Latest Traceability Efforts

Mar 1, 2008 12:00 PM, By JEFF WELLS BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people think...


Smart's light still burns bright

Smart packaging thrives, with innovations that drive greater brand marketing and product communication, as well as enhance product quality and safety.


Without a Trace

At the beginning of 2008, the produce industry was working to address shortcomings in its capacity to track produce through the supply chain an...


FRESH FOOD: Packaging/Traceability: What you see is what you get

Packaging trends have long been inherently linked to changing lifestyles and consumer preferences. But with more foods than ever being sourced ac...


Prime Time for YottaMark's Food-tracing Technology

YottaMark Inc. 203 Redwood Shores Parkway, Suite 620 Redwood City 866.768.7878 Employees: Fewer than 50 Funding: $10 mill...


Safety's Sake

Retailers, suppliers, trade associations and government agencies are working side-by-side to ensure the safety of the food supply. Farm to for...


Traceability: Giving every product a unique identity

Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities....


Do You Know Where Your Veggies Come From?

If you've ever wondered where exactly your fruits and vegetables come from, you may now be in luck.


New Traceability Technology for Fresh Produce

HarvestMark is an advanced tagging system that allows fresh produce such as vegetables and fruits to be traced back to its origins up until where the legume or fruit was picked.


Internet system tracks produce from field to store

A new internet based tracking system will be able to track the tomato you put on your salad all the way back to the field it was grown in, when it was picked and by whom.


Progressive Grocer (1)

FRESH FOOD: Produce: Tracking the Transition to Traceability



FRESH FOOD: Produce: Tracking the Transition to Traceability


Leger & Son Traceability Program to Comply With PTI

Watermelon grower and shipper Leger & Son has expanded its traceability program to include the deployment of HarvestMark PTI from Redwood Cit...