News & Events


Alpine Fresh Drives New Mobile Marketing Program with HarvestMark Connect

Leading grower/shipper of asparagus and berries expands use of HarvestMark platform to drive sales and brand loyalty


Driscoll’s Adopts HarvestMark Insights as Part of its Strategy to Delight Berry Consumers Every Day

New tools and analytics help Driscoll’s integrate data from key points in its supply chain to optimize quality and freshness across the Americas


HarvestMark Team Unveils HarvestMark 2013 with New Tools and Analytics to Drive Loyalty and Sales

Release features new HarvestMark Insights and HarvestMark Connect to give growers and shippers unprecedented supply chain visibility and shopper engagement


Retail Industry Veteran Joins HarvestMark Team as Vice President of Retail Sales

Kevin Shiplett joins the leading food traceability and insights team to bring new solutions to grocery retailers


YottaMark Awarded Patent for Item-Level Traceability of Clamshell Containers

Creator of HarvestMark food traceability and insights platform receives 13th patent related to improving fresh food supply chain


YottaMark Receives $24 Million in Funding for Leading Food Traceability Solution

YottaMark Inc., provider of HarvestMark, the industry-leading fresh food traceability and insights platform, today announced the closing of a $24 million Series D growth round.


SunFed Launches New Line of Organic Melons with HarvestMark® Traceability

Solution Provides Customers with Information on Origin and Safety of itsOrganic Honeydew, Cantaloupe, and Seedless Watermelon


Calavo Selects HarvestMark PTI for Whole Chain Traceability

Leading Avocado Grower/Shipper Deploys HarvestMark Food Traceability Solution Across Their Operations, Including Automated Packing Lines and Hand Pack Facilities


Reggie Griffin, Former Kroger Executive, Joins YottaMark Advisory Board

Former Kroger Corporate VP, Produce and Floral, Brings 42-years of Retail Insight to Team


YottaMark Granted Two New Traceability and Authentication Patents

Creator of HarvestMark Food Traceability Platform Grows IP Portfolio to Eight Issued Patents


Former DemandTec Executive Joins the HarvestMark Team to Lead Sales

Michael Bromme Brings Retail Industry Expertise to YottaMark Inc. as SVP, Sales


JemD Farms Improves Supply Chain Visibility with HarvestMark Business Intelligence Tools

Leading North American Greenhouse Grower/Shipper Increases Visibility into Production, Creating Better Insights for Sales and Operations


Sun Pacific Selects HarvestMark for PTI Compliance Across its Operation, Including High Speed Packing Lines

Newest Release of HarvestMark PTI Adds Vision System and Labeling Modules for Cost Effective, Industrial Support of Automated Packing Facilities


Sun America Imports, LLC Selects HarvestMark® for Cantaloupe Traceability

Florida Importer is Latest to Implement HarvestMark Item-Level Traceability


HarvestMark® Food Traceability App Puts Inside Information Into the Consumer’s Hands

Shoppers Can Use Groundbreaking App to Determine Food Source, Freshness, and Safety Status


More Than 200 Growers and Shippers Achieve PTI Compliance with HarvestMark®

Produce Traceability Initiative Compliance Gains Momentum with Proven, Cost-Effective Solution


HarvestMark App Expands to Include Mobile Marketing with QR Codes

Fresh Food Traceability Now Available in the Grocery Aisle for Android and iPhone


YottaMark Granted Patent on Cost-Effective Methods to Capture Data for Food Traceability

Creator of HarvestMark Food Traceability Granted Patent for Produce Solutions


Produce Industry Leader Dan’l Mackey Almy Joins YottaMark Advisory Board

Marketing Veteran to Advise on Traceability Offering for HarvestMark Produce Customers


HarvestMark® Traceability Makes PTI Compliance Even More Affordable

Trusted and Proven Provider of Traceability Solutions Marks 200th Customer Milestone with New Produce Traceability Initiative (PTI) Pricing Model for Growers/Shippers


HarvestMark Arrives in Portland Produce Aisles

HarvestMark food traceability comes to Portland produce aisles New system helps shoppers follow their fresh fruits and veggies back to the farm   ...


HarvestMark® PTI Solution Gains Momentum

PTI implementation continues steady growth despite milestone adjustment; Grower/shippers embrace HarvestMark PTI as the solution of choice to meet industry goals


Botsford & Goodfellow Launches Traceability Initiative with HarvestMark®

Oregon-based produce shipper employs both PTI and item-level traceability for its popular Hermiston watermelons


Modern Farms Selects HarvestMark® for PTI Compliance

Leading mushroom grower/shipper to deploy HarvestMark PTI to simplify data management and automatically synch information across packing locations


More than 30 Companies Join the HarvestMark® Partner Network

Alliance with leading package and label experts from the U.S., Mexico, and Asia extends HarvestMark availability across a wide range of packaging styles and packing processes


Westlake Produce Company Expands Traceability Program with HarvestMark®

Leading grower/shipper to roll out traceable blueberries and watermelons this spring


The HarvestMark® System Achieved Major Milestones in 2009

Solution adopted by more than 100 brands to bring traceability to over a billion produce items and cases Redwood City, Calif. - February ...


Canadian Greenhouse Produce Leaders Select HarvestMark®

Huron Produce and Jem-D International to deploy HarvestMark for PTI-compliant and item-level traceability initiatives


YottaMark Awarded Key Traceability Patent

Fresh food traceability leader receives patent for scalable product identification and authentication


YottaMark Expands HarvestMark Operations in Mexico

New packaging relationships, and in-country sales and support team through partnership with AgroSupport of Mexico, brings traceability resources to...


YottaMark Closes Series C Funding; Adds Produce and Supply Chain Veterans to Management Team

Company expands staff and invests in enhanced features of the HarvestMark solution for fresh food traceability


Kroger's New Line of Fresh Salads Enables Customers To Learn the Origin of the Produce Through Exclusive Technology

Kroger's new line of its own fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of Kroger's "Quality You Can Trace" program.


El Rosal Signs on to Deploy HarvestMark® for PTI

Mexican grower to supply traceable cucumbers, peppers and tomatoes with HarvestMark case-level traceability solution


Royal Flavor Launches Sweet Mini Peppers with HarvestMark® Traceability

Traceable bags of sweet mini peppers to hit retail stores for the 2009-2010 season


YottaMark Releases Free GTIN Assignment Tool for the Produce Industry

GTIN assignment tool -part of the HarvestMark® PTI offering - made available as grower-shippers complete and distribute their GTIN lists


SunFed Launches Traceability Program with HarvestMark®

Arizona-based full-service produce company selects HarvestMark for PTI and item- level traceability


YottaMark's Tech Goes Back To The Farm

Elliot Grant started YottaMark Inc. in 2005 with an idea to prevent counterfeiting that had become rampant in industries such as pharmaceutical...


Produce with HarvestMark Traceability Passes Half a Billion

Redwood City, Calif. July 20, 2009 YottaMark, Inc., the leader in traceability and authentication solutions, today announced that adoption of Harve...


George Perry & Sons to Deliver Traceable Watermelons using HarvestMark®

California watermelon grower-shipper selects HarvestMark to enhance food safety and connect directly with buyers and consumers Redwood City,...


Leger & Son Selects HarvestMark Traceability for PTI Compliance

Southeast watermelon grower/shipper expands traceability program to comply with Produce Traceability Initiative Redwood City, Calif. - July 6, 200...


Produce industry veteran Bruce Peterson joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business Redwood City, Calif. - J...


YottaMark Launches HarvestMark® PTI for Easy Compliance with the Produce Traceability Initiative®

Already selected by more than 10 grower/shippers, the turnkey solution delivers standardized case-level traceability and more Redwood City, ...


Leading Table Grape Shippers Roll out Traceability with HarvestMark®

Divine Flavor/Grupo Alta, Pandol Bros., Stevco and Sun World to bring traceable grape clamshells to retail Redwood City, Calif. - May 20, 200...


YottaMark Wins Red Herring 100 North America Award

Company selected out of 1,200 for its innovation in food traceability Redwood City, Calif. - May 15, 2009- YottaMark, Inc., the leader in tr...


YottaMark Selected as a Finalist for Red Herring 100

Award honors this year's most promising private technology ventures in North America Redwood City, Calif. - May 4, 2009- YottaMark, Inc., th...


California Giant Berry Farms Launches Traceability Pilot Program®

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark solution for unit-level traceability of strawberries this week.


Foxy Brand Strawberries Become Traceable with HarvestMark®

Camarillo Berry Farms - strawberry grower-shipper for the prominent Foxy brand - deploys item-level traceability to enhance food safety and bring new information to consumers


Sun World International to Implement Traceability across its Product Line with HarvestMark®

Vertically-integrated agribusiness company to meet and exceed PTI requirements


Borders Melon Company and Borders Melons East Select HarvestMark ®

Traceability solution gains strong momentum in the watermelon industry with the addition of North America's largest watermelon grower and distr...


East Coast's Largest Watermelon Shipper Picks HarvestMark ®

Melon 1 to launch item-level traceability initiative for 2009 harvest season using


Bay Area Financial Executive to Join YottaMark as VP of Finance and Operations

William Hoover to oversee finance and operations for the traceability leader


Former IFCO Executive, Randall Freeman, Joins YottaMark as VP Sales

Industry leader from Del Monte and Tanimura & Antle to lead global sales initiatives for HarvestMark traceability solution


Organic Alliance Launches Traceability Program with HarvestMark ®

On-demand access to harvest data underscores rigorous food safety and growing practices and delivers new levels of information across the suppl...


Van Groningen & Sons Delivers Traceable Watermelons using HarvestMark ®

Grower of popular "Yosemite Fresh??label watermelons becomes first in California to deploy HarvestMark


Van Groningen & Sons Delivers Traceable Watermelons using HarvestMark®

Grower of popular "Yosemite Fresh??label watermelons becomes first in California to deploy HarvestMark


Driscoll's Completes Key Milestones in Clamshell Traceability Program

YottaMark completes supply chain and harvesting integration steps - paving the way for nationwide rollout of HarvestMark ® for Driscoll's berri...


Del Campo Adopts HarvestMark ® for Traceability of Tomatoes and Peppers

Leading Mexican tomato and pepper shipper to deploy HarvestMark ® from YottaMark to reinforce food safety and deliver on-demand traceability to...


Highland Corporation to Deliver Traceable Packaging Using HarvestMark ®

Highland Corporation will offer the HarvestMark fresh food traceability solution from YottaMark to enhance its packaging and label offerings


HarvestMark ® Speeds Compliance with Produce Traceability Initiative Action Plan

HarvestMark from YottaMark provides an easy-to-deploy case-level traceability solution that creates value for produce businesses


Announcing PakSense Ultra T3, powered by HarvestMark®

Farm to fork traceability, integrated temperature monitoring, and COOL capabilities in a single solution BOISE, Idaho-(September 2, 2008)-Pak...


Delta Prepack Selects HarvestMark from YottaMark to Deliver Instant Traceability and Marketing to Foodservice and Retail Customers

Leading tomato packer launches HarvestMark pilot program to enhance information delivery, customer service and food safety programs REDWOOD CITY, ...


YottaMark Secures $10 Million in Series B Funding

Investment will Fuel Expanded Deployment of Food Traceability and Brand Protection Solutions REDWOOD CITY, CA - July 22, 2008 - YottaMark, Inc., ...


YottaMark Launches HarvestMark for Cases

Easy-to-deploy traceability solution delivers on-demand product information and quality alerts in response to food safety concerns and recalls


Driscoll's Selects YottaMark for Item-Level Traceability - World's.

Driscoll's Selects YottaMark for Item-Level Traceability - World's leading berry supplier spearheading efforts to deliver unit-level traceability on a national scale.


YottaMark will exhibit HarvestMark.

YottaMark will exhibit HarvestMark, its item- and case-level food traceability solution in Booth 4104 at United Fresh Las Vegas 2008, May 5-7.


Elliott Grant, YottaMark's CMO.

Elliott Grant, YottaMark's CMO, will be speaking on the latest developments in protecting IT equipment from counterfeiting and diversion at the Alliance for Gray Market and Counterfeit Abatement (AGMA)'s General Meeting, Houston, April 16-17th, 2008.


YottaMark, Inc., a leader in unit-level brand security and marketing solutions

YottaMark, Inc., a leader in unit-level brand security and marketing solutions, today announced that Kip Knight, VP Marketing at eBay North America has joined its Advisory Board. Kip brings deep marketing knowledge not only in the online space, but also in the food service and consumer packaged goods industries - key markets for YottaMark's solutions.


Brad Long, Business Development Director at YottaMark

Brad Long, Business Development Director at YottaMark, will discuss "Electronic Marketing at the Meat Case" at the 2008 Annual Meat Conference taking place March 9-11, 2008 in Nashville, TN. Brad will demonstrate the latest technologies that allow consumers to track and trace their purchases at the meat case, as well as deliver coupons, recipes and sweepstakes offers directly to consumers.


Elliott Grant, CMO of YottaMark.

Elliott Grant, CMO of YottaMark, is a featured speaker at the Brand Protection Conference sponsored by the Graphics of the Americas and Printing Association of Florida - February 27th through March 1 in Miami Beach, FL. Dr. Grant will present best practices and emerging global standards for secure serialization.


YottaMark will exhibit HarvestMark its item- and case-level food traceability solutio

YottaMark will exhibit HarvestMark its item- and case-level food traceability solution at the 2008 Food Safety Summit, Washington DC, March 17-20.


Dr. Elliott Grant, CMO of YottaMark Inc., was a featured speaker

Dr. Elliott Grant, CMO of YottaMark Inc., was a featured speaker at the World Health Organization's First IMPACT Global Forum held between February 13 and 15, 2008, in Singapore.