September 2, 2008
Announcing PakSense Ultra T3, powered by HarvestMark®
Farm to fork traceability, integrated temperature
monitoring, and COOL capabilities in a single solution
BOISE, Idaho-(September 2, 2008)-PakSense,
Inc., an innovator in sensory solutions for packaging, announced
today the release of PakSense Ultra T3 powered by HarvestMark, a
farm to fork traceability solution with integrated temperature
monitoring and Country of Origin Labeling (COOL) capabilities.
Combining industry leading technologies from PakSense and
YottaMark, Ultra T3 is an industry first that allows shippers to
track and trace products through the supply chain while
simultaneously allowing them to monitor the cold chain and comply
with COOL requirements. Traceability, cold chain and country of
origin data are securely uploaded and stored in a hosted database,
accessible anywhere, anytime via a password protected web
"Recent food safety recall incidents and increased government
scrutiny illustrate the need for robust traceback systems, which
can help contain the extent of a food safety incident and help
protect brand reputation," said David Light, CEO at PakSense. "By
raising the bar and combining traceability capabilities with cold
chain monitoring and COOL, we provide the industry with an easy to
implement, single source solution that helps solve three food
safety issues with one product."
Case and product items are labeled with country of origin
information and unique HarvestMark codes supplied by YottaMark.
Each code is easily associated with information such as harvest
date, field of harvest, crew, processing/packing data and general
bill of lading details. PakSense temperature monitoring labels are
then applied at the pallet or container level and are automatically
linked to the case and/or item labels. Traceability and temperature
data can be easily captured and uploaded to the HarvestMark data
center as product moves through the supply chain. At any point,
either the serial number of the PakSense Label or the HarvestMark
be queried via a secure web portal for tracing, country of
origin and cold chain integrity information.
"In the event of a food safety or temperature abuse incident,
brand owners can use the serial numbers and codes to easily and
effectively notify retailers if product is at risk of being
compromised and have the suspect product isolated," continues Mr.
Light. "Of equal value, PakSense Ultra T3 enables retailers to
identify which products have not been affected, reducing
unnecessary losses in sales from customer confusion and
PakSense Ultra T3 powered by HarvestMark is designed to fit with a
company's specific workflows, making it easy to implement and use.
In addition, PakSense Ultra T3 is fully compatible with the Produce
Marketing Association's Guidelines on Traceability and meets GS1
and COOL requirements.
For additional information, please contact PakSense at
+1-208-629-3358 or access
About PakSense Founded in Boise, Idaho in 2004, PakSense is a
market leader in the development of intelligent sensing products
specifically designed for perishable goods. PakSense products help
manufacturers, suppliers, distributors, and retailers determine the
quality and safety of food, pharmaceutical, medical and other
environmentally sensitive products. For more information visit www.paksense.com.
About YottaMark, Inc.
YottaMark, Inc. provides the most secure and simple to deploy
unit-level brand security and realtime channel intelligence
solution in the market. YottaMark's powerful technology platform
delivers effective product authentication and traceability to help
brand owners increase consumer trust, build new levels of channel
intelligence, and drive sales. HarvestMark®, the
fresh food traceability solution from YottaMark, speeds response to
suspected recall events, and delivers valuable item-level product
information and marketing programs across the supply chain, all the
way to the consumer.
YottaMark's security codes are now protecting millions of dollars
of branded goods. Leading companies in the fresh produce,
electronics, and consumers packaged goods industries rely on
YottaMark to increase security in the channel and inspire trust in
YottaMark is a privately held company headquartered in Redwood
City, Calif. More information can be found at www.YottaMark.com.
*PakSense is a trademark of PakSense, Inc. All other
trademarks are the property of their respective owners.