October 2, 2009
El Rosal Signs on to Deploy HarvestMark® for PTI
Mexican grower to supply traceable cucumbers, peppers and
tomatoes with HarvestMark case-level traceability solution
Redwood City, Calif. - October 2, 2009 -
YottaMark, Inc., the leader in traceability and authentication
solutions, today announced that Agricola El Rosal has selected the
HarvestMark PTI solution to deliver PTI-compliant traceability for
cases of tomatoes, peppers and cucumbers. The first HarvestMark
systems are already in place at key El Rosal packing
With the recent passing of the third milestone for the Produce
Traceability Initiative (PTI), many grower-shippers are moving
forward with case-level traceability programs to meet retailer and
foodservice operators' requests for enhanced
"We chose HarvestMark to help us quickly get on the path to comply
with the Produce Traceability Initiative (PTI), and deliver
on-demand traceability that meets the standards and requirements of
our buyers," said Thierry Legros, El Rosal. "We're excited to
incorporate HarvestMark and deliver this new level of value to
reinforce our commitment to food safety and high-quality
El Rosal will deploy HarvestMark PTI to simplify the GTIN
assignment process, and easily apply PTI-compliant labels to each
case. HarvestMark PTI systems will be used at each packinghouse to
meet the labeling requirements and automatically capture key
harvest and packing data. Traceability and product information will
be available to buyers via the HarvestMark.com Portal.
"As the Mexican growing season ramps up, we are pleased to bring
our experience to growers, packers, and shippers to help with their
traceability programs," said J. Scott Carr, president and CEO,
YottaMark. "We're excited to be working with El Rosal and continue
expanding the deployment of our PTI offering in Mexico. This is a
critical time for the produce industry as grower-shippers work to
determine the right PTI implementation strategy for their
operations while addressing their buyers' needs. We look forward to
working with El Rosal to help them launch a successful PTI program
and drive efficiency in overall industry trace-back efforts."
HarvestMark is the leading fresh food traceability solution. The
HarvestMark family of products implements PTI-compliant labeling,
speeds response to food safety issues, and creates new connections
between brands and consumers. HarvestMark PTI provides the best
solution to efficiently print the right PTI label, at the right
time, integrating smoothly with existing packing and harvesting
workflows. The HarvestMark family also includes item-level
traceability solutions, carrying trace-back from harvest to home.
Each of these products makes traceability and supply chain
information available through the HarvestMark Portal.
Grower-shippers, produce buyers, and consumers have instant and
controlled access to trace-back, distribution details, quality
data, and food safety information - together providing essential
product and category management tools.
About YottaMark, Inc.
YottaMark, Inc. specializes in product traceability and
authentication solutions that deliver valuable business
intelligence when and where it's needed. Leading companies in the
fresh foods, electronics and consumer goods industries rely on
YottaMark's robust traceability platform to conduct precise trace
back, enhance communication, and increase security in their supply
HarvestMark®, the fresh food traceability solution from
YottaMark, is the industry's fastest growing traceability
application. To date, over 750 million produce packages have been
enabled with HarvestMark Codes to speed response to suspected
recall events and deliver on-demand product information throughout
the supply chain.
Designed for field- and line-packed produce, HarvestMark offers a
complete suite of traceability solutions, including case and
item-level. It accommodates a wide range of workflows with an open
platform for seamless integration with existing systems.
HarvestMark supports a variety of packaging formats making it quick
to deploy with no interruption to business operations.
YottaMark is a privately held company headquartered in Redwood
City, Calif. More information can be found at www.YottaMark.com and www.HarvestMark.comor call
1-866-76-TRUST (or +1.650.264.6200).