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October 15, 2011

More Than 200 Growers and Shippers Achieve PTI Compliance with HarvestMark®


Redwood City, CA – October 15, 2011 –
YottaMark, Inc., the leader in traceability and authentication solutions, today announced it has helped more than 200 produce grower/shippers achieve compliance with the Produce Traceability Initiative (PTI). These produce companies have implemented the HarvestMark PTI solution in production for compliance with buyer and industry requirements, aligned with the December 31, 2011 milestone.


"We are proud to assist produce companies in becoming compliant with PTI guidelines,” said J. Scott Carr, CEO of YottaMark. “With the December PTI deadline fast approaching, our customers tell us that foodservice operators and retailers are requesting or requiring PTI compliance. We’ve spent three years working closely with growers and shippers across categories, harvesting processes, and growing regions to deliver a solution designed for the real-world demands of the produce industry.”


Currently, more than 200 HarvestMark PTI systems are in production in fields and packinghouses, with new customers deploying daily. Jem-D, Astin Farms, Alpine Fresh, Flavor 1st, and Delta Produce are the newest HarvestMark PTI customers who will deploy in advance of the December 31 deadline. Jem-D is deploying HarvestMark PTI for case and pallet traceability for its cucumbers, peppers, and tomatoes packed in Atlanta, McAllen, Detroit, Kingsville, and Montreal. Alpine Fresh deployed HarvestMark PTI this week on asparagus with plans to implement across their operation. Flavor 1st, based in North Carolina, has selected HarvestMark PTI for its tomatoes. Delta Produce, based in San Antonio, Texas, will deploy HarvestMark PTI on tomatoes and avocados.


HarvestMark PTI, in use by shippers from Canada to Argentina, makes compliance with the Produce Traceability Initiative easy to implement and manage for the cost of hardware and a simple flat annual fee. HarvestMark PTI includes all the hardware and software needed to produce PTI-compliant case, RPC, and pallet labels. Trace-back, trace-forward, and optional production data is securely hosted at HarvestMark.com, delivering unique and valuable supply chain reporting, and enabling on-demand traceability anywhere in the supply chain.


About HarvestMark Traceability Solutions

HarvestMark® is the industry-leading fresh food traceability platform from YottaMark, Inc. To date, more than 3 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units, tracing from farm to fork, helping reconnect shoppers with the people who grow and sell their food. HarvestMark solutions speed food safety communication and enable unparalleled insight into the fresh supply chain. The HarvestMark platform supports more than a dozen harvest and production workflows and open integration with existing systems. Visit HarvestMark.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit www.YottaMark.com.


Press contact:
Elizabeth Cahill
JS2 Communications
646.430.5648
ecahill@js2comm.com