News & Events

July 22, 2008

YottaMark Secures $10 Million in Series B Funding

Investment will Fuel Expanded Deployment of Food Traceability and Brand Protection Solutions

REDWOOD CITY, CA - July 22, 2008 - YottaMark, Inc., a leader in product traceability, authentication and marketing solutions, today announced that it has closed $10 million in Series B funding from Granite Ventures LLC and previous investors ATA Ventures and Thomvest Ventures. YottaMark will use the financing to drive growth in existing customer initiatives, and expand business development, sales and marketing efforts to accelerate deployment of its traceability and brand protection solutions.

Consumers want to know that the food they purchase is fresh, safe, and where it comes from. Farmers, ranchers, and food buyers need instant access to food safety and harvest information across the supply chain to manage quality and narrow the impact of potential recall events. HarvestMark®, the fresh food traceability solution from YottaMark, delivers instant traceability to fresh food brands. Retailers, restaurateurs, and consumers can gain direct access to information about individual food items by entering the unique HarvestMark code found on individual items at HarvestMark Web portals. The HarvestMark solution speeds response to suspected recall events, and delivers valuable item-level product information and marketing programs across the supply chain, all the way to the consumer.

"YottaMark has a talented team that is pioneering innovative traceability and marketing solutions for huge and growing segments of the economy," said Chris Hollenbeck, managing director, Granite Ventures. "We are excited to help them revolutionize product traceability and authentication and build a great company in the process."

"YottaMark has been at the forefront of food safety initiatives and was the first to launch an itemlevel traceability solution for the food and beverage industry," said Hatch Graham, managing director, ATA Ventures. "We are impressed with their foresight and their ability to quickly bring to market a timely, practical, and effective solution to enhance food safety programs and consumer confidence. We're pleased to continue our investment in YottaMark as they expand to meet the needs of their customers."

Brand owners rely on YottaMark solutions to bring traceability and authentication directly to consumers, defend against fraud, and deliver innovative unit-level marketing programs to differentiate their brands and product offerings. Using the YottaMark solution, anyone in the supply chain - including consumers - can authenticate and trace goods via Web portals, cell phones and instore kiosks, 24 hours a day, 7 days a week. Using a combination of an on-demand software platform, and unique, secure and non-sequential codes printed on labels or packaging, the YottaMark solution detects and deters counterfeiting and diversion, and provides unit-level traceability for a wide range of goods.

"We are enthusiastic to see the market's response to YottaMark's traceability and authentication solutions," said Don Butler, president, Thomvest Ventures. "YottaMark has built a strong partner network and has secured some of today's most recognized brands as customers. YottaMark will be the driving force in bringing to market important new technologies and methods for safeguarding the supply chain."

"Granite Ventures, ATA Ventures and Thomvest Ventures are premier venture capital partners, and their investments endorse our strategy and support our focused expansion plans," said J. Scott Carr, president and CEO, YottaMark. "Consumers want to know that the products they purchase are safe and fresh, and where they come from. Brand owners want better visibility to their consumers, and want counterfeiting and gray market diversion stopped. YottaMark has the solutions to address these critical issues, and the new capital infusion will help us continue to build on our plans to grow our presence in key markets."

About YottaMark, Inc.

YottaMark, Inc. provides the most secure and simple to deploy unit-level brand security and realtime channel intelligence solution in the market. YottaMark's powerful technology platform delivers effective product authentication and traceability to help brand owners increase consumer trust, build new levels of channel intelligence, and drive sales. HarvestMark®, the fresh food traceability solution from YottaMark, speeds response to suspected recall events, and delivers valuable itemlevel product information and marketing programs across the supply chain, all the way to the consumer.

YottaMark's security codes are now protecting millions of dollars of branded goods. Leading companies in the fresh produce, electronics, and consumers packaged goods industries rely on YottaMark to increase security in the channel and inspire trust in their brands. YottaMark is a privately held company headquartered in Redwood City, Calif. More information can be found at

Press contact:

Miz Nakajima 503-997-6045