May 4, 2009
YottaMark Selected as a Finalist for Red Herring 100
Award honors this year's most promising private technology
ventures in North America
Redwood City, Calif. - May 4, 2009- YottaMark,
Inc., the leader in traceability and authentication solutions,
announced today that it has been selected as a finalist of the "Red
Herring 100 North America" award, a prestigious list honoring the
year's most promising private technology ventures in North
America.
The Red Herring editorial team selected the most innovative
companies from a pool of 1,200. The nominees are evaluated on both
quantitative and qualitative criteria, such as financial
performance, technology innovation, quality of management,
execution of strategy, and integration into their respective
industries.
"This year was especially difficult," said Alex Vieux, Publisher
and CEO of Red Herring. "There were so many great companies
producing really innovative and amazing products that we had a
difficult time narrowing it down to 200. Now we're faced with the
arduous task of selecting the final 100. We know that this year's
crop will grow into some amazing companies that are sure to go
far."
YottaMark solutions deliver product traceability, authentication
and valuable business intelligence, when and where it is needed.
HarvestMark®, the fresh food traceability solution from YottaMark,
is the industry's fastest growing traceability application. To
date, over 250 million produce items are enabled with HarvestMark
Codes to speed response to suspected recall events and deliver
on-demand product information throughout the supply chain, all the
way to the consumer. Some of today's most successful produce
companies use HarvestMark as their traceability platform of choice
to comply with industry requirements, enhance their food safety
programs, and promote their products and growing practices to
differentiate their brands and connect directly with buyers and
consumers.
"Major initiatives are currently underway in the food industry to
enhance food safety across the supply chain and bring new levels of
information to consumers that want to learn more about where their
food comes from," said J. Scott Carr, president and CEO, YottaMark.
"The HarvestMark solution speeds response to food safety issues and
narrows the impact of a recall, while creating new and valuable
connections between farmers, produce brands, and the consumer. The
recognition by the Red Herring editorial staff underscores our
ongoing work to deliver valuable solutions to a critical market
need."
For over 10 years, The Red Herring 100 North America award, open
to private technology companies headquartered in North America, has
been given to the top 100 tech companies based upon their
technological innovation, management strength, market size,
investor record, customer acquisition, and financial health. During
the several months leading up to the announcement, hundreds of
companies in the telecom, communications, security, Web 2.0,
software, hardware, biotech, and clean tech industries sent in
their submissions to qualify for the award.
The winning 100 companies will be announced at the Red Herring
North America event in San Diego, California, on May 11-13.
About Red Herring Red Herring is a global media
company uniting the world's best high technology innovators,
venture investors, and business decision-makers in a variety of
forums: a leading innovation magazine; an online daily technology
news service; technology newsletters, and major events for
technology leaders around the globe. Red Herring provides an
insider's access to the global innovation ecosystem, featuring
unparalleled insights on the emerging technologies driving the
economy. For more information, visit www.redherring.com
About YottaMark, Inc. YottaMark, Inc. specializes
in product traceability and authentication solutions that deliver
valuable business intelligence when and where it's needed. Leading
companies in the fresh foods, electronics and consumer goods
industries rely on YottaMark's robust traceability platform to
conduct precise trace back, enhance communication, and increase
security in their supply chain.
HarvestMark®, the fresh food traceability solution
from YottaMark, is the industry's fastest growing traceability
application. To date, nearly 250 million produce items are enabled
with HarvestMark Codes to speed response to suspected recall events
and deliver on-demand product information throughout the supply
chain, all the way to the consumer.
Designed for field- and line-packed produce, HarvestMark is a
complete traceability solution and is fully compatible with GS1
standards and the Produce Traceability Initiative (PTI). It
accommodates a wide range of workflows with an open platform for
seamless integration with existing systems. HarvestMark supports a
variety of packaging formats making it quick to deploy with no
interruption to business operations.
YottaMark is a privately held company headquartered in Redwood
City, Calif. More information can be found at www.YottaMark.com and www.HarvestMark.com.
Press contact:
Miz Nakajima
mnakajima@YottaMark.com
503-997-6045
