May 15, 2009
YottaMark Wins Red Herring 100 North America Award
Company selected out of 1,200 for its innovation in food
Redwood City, Calif. - May 15, 2009- YottaMark,
Inc., the leader in traceability and authentication solutions,
announced today that it has been selected as a winner of the "Red
Herring 100 North America" award, a prestigious list honoring the
year's most promising private technology ventures in North America.
YottaMark was among the 100 companies selected from a pool of 1,200
by the Red Herring editorial team. The company was evaluated on
both quantitative and qualitative criteria, such as financial
performance, technology innovation, quality of management,
execution of strategy, and integration into their respective
YottaMark solutions deliver product traceability, authentication
and valuable business intelligence, when and where it is needed.
HarvestMark®, the fresh food traceability solution from YottaMark,
is the leading produce traceability solution. To date, over 250
million produce items are enabled with HarvestMark Codes to enhance
their food safety programs and deliver on-demand product
information throughout the supply chain, all the way to the
consumer. Some of today's most successful produce companies use
HarvestMark as their traceability platform of choice to comply with
industry requirements, speed response to potential food safety
events, and promote their products and growing practices to
differentiate their brands and connect directly with buyers and
"Consumers are looking for more information about the food they
purchase. Food brands are looking to enhance their food safety
programs and comply with industry efforts to deliver enhanced
traceability. By working closely with growers, shippers, and
retailers we've developed the HarvestMark solution, embraced by
industry leaders as the solution of choice for enhanced
traceability. It is an honor to be selected as a Red Herring 100
winner. This recognition underscores the success of our
customer-focused efforts and our rapidly growing business.
The Red Herring 100 North America was announced at the May 11-13
Red Herring North America conference in San Diego, California.
Executives from the winning companies presented their innovative
ideas and technologies to an audience of leading entrepreneurs,
financiers, and corporate strategists.
About Red Herring
Red Herring is a global media company uniting the world's best
high technology innovators, venture investors, and business
decision-makers in a variety of forums: a leading innovation
magazine; an online daily technology news service; technology
newsletters, and major events for technology leaders around the
globe. Red Herring provides an insider's access to the global
innovation ecosystem, featuring unparalleled insights on the
emerging technologies driving the economy. For more information,
About YottaMark, Inc.
YottaMark, Inc. specializes in product traceability and
authentication solutions that deliver valuable business
intelligence when and where it's needed. Leading companies in the
fresh foods, electronics and consumer goods industries rely on
YottaMark's robust traceability platform to conduct precise trace
back, enhance communication, and increase security in their supply
HarvestMark®, the fresh food traceability solution
from YottaMark, is the industry's fastest growing traceability
application. To date, nearly 250 million produce items are enabled
with HarvestMark Codes to speed response to suspected recall events
and deliver on-demand product information throughout the supply
chain, all the way to the consumer.
Designed for field- and line-packed produce, HarvestMark is a
complete traceability solution and is fully compatible with GS1
standards and the Produce Traceability Initiative (PTI). It
accommodates a wide range of workflows with an open platform for
seamless integration with existing systems. HarvestMark supports a
variety of packaging formats making it quick to deploy with no
interruption to business operations.
YottaMark is a privately held company headquartered in Redwood
City, Calif. More information can be found at www.YottaMark.com and www.HarvestMark.com.